What should you give the AI?
Prepare the product name, material, dimensions, colour, pack quantity and intended use. Separate confirmed details from unanswered questions. A photograph can help you check visible details, but it does not prove fabric composition or performance. Do not paste private customer information into a writing brief.
A prompt you can adapt
Illustrative brief: “Write a plain marketplace description for a blue cotton tote bag, 35 × 40 cm, one bag per pack. Mention those details. Do not invent pocket count, load capacity, washing instructions or a sustainability certification.” Replace every example fact with your own verified information.
How do you review the first draft?
Read once for accuracy and once for usefulness. A line such as “built to carry heavy groceries” introduces a load claim even if it sounds ordinary. Delete it unless supported. Keep product attributes separate from store delivery and return policies; the destination channel determines where those policies belong.
- Check quantities and units against the actual item.
- Remove unsupported benefits and guarantees.
- Check the destination’s category requirements before publishing.
When is manual writing a better choice?
If the brief is incomplete, gathering facts is more valuable than generating another draft. For specialist or regulated claims, obtain the right evidence and review before writing. AI is most useful when the facts are ready and you need consistent versions for different channels, rather than a substitute for product knowledge.
Common questions
Can AI guarantee marketplace approval?
No. Review the copy and current category rules yourself. A generated draft is not marketplace approval.
