Start with the item and the context
Lead with the product, not a wall of greetings or exaggerated urgency. For a returning customer, explain why you are sharing it: a requested size is back, or a new colour is available, if true. Keep each message relevant to the recipient and their preferences; do not treat a contact list as permission to send repeated promotions.
A message structure to adapt
Illustrative message: “Blue cotton tote bag, 35 × 40 cm, one bag per pack. Message us for the current price and delivery options for your location.” This gives a product identity and an actionable next step without inventing an offer. Replace the sample facts, and add a price only after confirming the amount and applicable charges.
When you include an offer
Confirm the product, discount, start and end dates, stock conditions and exclusions before drafting. “Today only” and “last few pieces” are factual claims, not harmless decorations. Explain any location-dependent delivery charge or eligibility condition. If you have no confirmed offer, write a product announcement instead of asking the AI to invent a sale.
Make the reply easy to handle
Ask for one next step: a size, a colour, or a delivery location. Do not ask the buyer to send sensitive payment details in the conversation. Before sending, check that the attached photo represents the described option and that someone can answer availability questions. Update old promotional copy when an offer ends.
Common questions
Do I need a discount in every message?
No. A clear product announcement can work without a sale. Never add a discount that you have not confirmed.
