What should a marketplace listing do?
Give the buyer the identity, specifications, options and pack contents needed to compare items. Fill the platform’s required attributes, not just the description. Amazon, Flipkart and Meesho have their own category requirements; one correct fact sheet can support three versions, but it does not create a universal upload format.
| Channel | Main job | Include | Review |
|---|---|---|---|
| Amazon India | Identify and explain the item | Title, attributes, pack contents | Current category requirements |
| Flipkart | Support product comparison | Description, attributes, images | Selected variant and required fields |
| Meesho | Make the catalogue clear | Size, colour, pack quantity | Photo and option consistency |
| Start a useful conversation | Key facts and a reply step | Current price and delivery conditions | |
| Add facts to the photo | Product identity and enquiry step | Caption and photo agreement |
What should social copy do?
A WhatsApp message should be easy to reply to. An Instagram caption should add decision-making information to the photo. Either may include a confirmed offer or a real ordering route when appropriate. Store delivery and return information can be useful in a customer conversation, but do not transfer those promises into marketplace fields without checking suitability.
One item, two different drafts
Illustrative marketplace title: “Cotton Tote Bag, Blue, 35 × 40 cm, Pack of 1.” Social version: “Blue cotton tote, 35 × 40 cm. One bag per pack. Message us for current price and delivery options.” The social version adds a next step, while the title concentrates on identity. Both preserve the same material, dimensions and quantity.
How do you keep versions consistent?
Review versions together whenever the product changes. A new pack size or colour should not leave an old caption advertising the previous item. Keep offers with their dates and conditions, and track reviewed copy separately from unreviewed drafts. Use the same source facts for each channel, then adapt presentation rather than asking for a completely new product story.
Common questions
Which Likhao tool should I use?
Use Listing Creator for marketplace drafts and Promotions for WhatsApp or Instagram messages. Review each version for its destination.
