Build three groups of candidate words
For an illustrative blue cotton tote, group words by identity (“tote bag”), material (“cotton bag”) and confirmed appearance (“blue tote”). A use phrase such as “shopping bag” needs a real fit with the item. Remove “waterproof”, “leather” and “laptop bag” unless the product genuinely supports them.
Separate relevance from popularity
A popular phrase is still a poor choice if it describes a different product. Keep a worksheet with the candidate term, the fact that supports it and where you plan to use it. If you have marketplace query or advertising reports, note their date and source separately. Do not label AI suggestions “high volume” without measured evidence.
Place keywords where they help the buyer
Use the main product phrase in a readable title and supporting details in the relevant fields. A sentence should still make sense without an SEO explanation. Hidden search-term fields, where available, have platform-specific requirements; check those requirements rather than copying visible text into every field.
Review after the listing changes
Keep the previous copy and the date of a meaningful edit. Compare available impressions, clicks, orders and buyer questions over a comparable period. Stock, price and advertising changes can affect results too, so avoid attributing every movement to a keyword. Improve relevance before expanding the word list.
Common questions
Does Likhao provide verified search volume?
Treat its Keyword Generator output as writing ideas, not verified search-volume or ranking data. Validate relevance before using a suggestion.
